Beefeater conducts Beefeater Pink campaign in Toronto
Alcohol distributor Corby Spirit and Wine is conducted an out-of-home advertising campaign for its Beefeater gin brand. The effort is in support of a new strawberry-flavoured gin called Beefeater Pink. The campaign was developed by Havas Media in association with Grassroots. It features projected images in Toronto, accompanied by a strawberry scent spraying device. The initiative also makes use of large format posters incorporating a three-dimensional strawberry. The campaign will run until Aug. 18.