Hendrick's Gin conducts promotion is Vancouver
By Adnews Staff
William Grant & Sons will conduct a promotion for its Hendrick’s Gin brand in Vancouver on Aug. 2 and 3 to coincide with the first Honda Celebration of Light fireworks competition. The promotion will feature a branded 65-foot-tall hot air balloon, launched from the steps of the Vancouver Art Gallery. The promotion will also include an installation called the “Hendrick’s Gin Air Departure Lounge” featuring music played on a theramin and an organ with cucumbers for keys. The installation will also host a product sampling area.
“The Hendrick’s Gin A.W.E.V.A.N.A.I.R. is a magical journey into an unparalleled world of whimsy,” said Jessica Mieczkowska, Canadian brand manager for Hendrick's Gin. “We are elated to bring our multi-sensory Hendrick's Gin experience to the west coast and look forward to enchanting guests with the many wonders inside our Portal of Peculiarity.”