Alterna sponsors National Lacrosse League
By Adnews Staff
The Ottawa-based Alterna Savings and Credit Union has signed a sponsorship agreement with the National Lacrosse League. During the term of the deal, Alterna Savings and its Alterna Bank online service will be the official and exclusive financial institutions of the league in Canada. Alterna is also a sponsor of NLL teams the Toronto Rock and the Vancouver Warriors.
“Alterna has a long history of helping Canadians reach their financial goals and helping communities thrive, and we're very proud to support a sport that is so deeply-rooted in Canadian history,” said Rob Paterson, president and CEO of Alterna. “As Canada's national sport, lacrosse has been played by indigenous peoples for hundreds of years. Today, lacrosse is an action-packed game that makes for exhilarating yet affordable entertainment for the whole family.”