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Janes Family Foods of Toronto has debuted a new webste at <>. Developed by Fuse Marketing Group of Toronto, the site is intended to "promote a feeling of fun and well-being around meal preparation." The site offers a collection of recipes organized into various categories, along with photographs of presentation suggestions. According to the company, future initiatives may include promotions, ratings, reviews, consumer generated recipes, special offers and new product launches. "This platform will support the introduction of new Janes Family Foods recipes in an environment where consumers can interact and build a relationship with the brand," said Stephen Brown, president of Fuse. "Ultimately, success will be measured in terms of the traffic driven to the site and the growth of the consumer base with whom they build relationships and engage in ongoing conversations."

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