Svedka Vodka begins football-based Bloody Mary campaign
Constellation Brands has begun a promotion for its Svedka Vodka brand. Developed by Bensimon Byrne of Toronto, the digital campaign consists of banner ads, pre-roll video ads and social media posts directing consumers to a website at <http://www.svedka.com/hub/oracle>. The site offers a collection of Bloody Mary recipes. According to the site, consumers can predict the outcome of football games by observing on which side of the glass a stick of celery falls.