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Tundra Books rebrands

Toronto-based publisher of children's books Tundra Books has undertaken a rebranding initiative to coincide with its 50th anniversary this year. As part of the project, the company has adopted a new logo and launched an annual illustration award named after company founder May Cutler. The new logo, designed Viva & Co., is the first update to the company's logo since its founding in 1967. It will begin appearing on the company's books in the fall. The May Cutler Emerging Artist of the Year award will recognize a debut illustrator for work on a book published by Tundra. These books will receive extra marketing support.

"Good publishers have a strong vision of the kind of books they want to send out into the world and great publishers have the strength and perseverance to see this come true," said Kristin Cochrane, president and publisher of Penguin Random House Canada. "May Cutler was a great publisher, one who blazed a trail for children's publishers to come. I am sure that she would be as proud as I am of what Tundra has become and for all the accomplishments of its team. Tundra's new logo is, in part, an homage to May. It is distinctive, playful and is a wonderful nod to our northern heritage. It's everything we had hoped for and more."

Tundra is a subsidiary of Penguin Random House Canada.

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