Skate Canada signs representation agreement with IMG
IMG of Toronto has signed a marketing representation with Skate Canada, the national governing body for competitive figure skating. The agreement encompasses corporate marketing and commercial alliances. IMG will develop new marketing strategies and assets for the organization, as well as seek corporate partners to help promote the sport of figure skating nationally.
"Developing new business relationships is critical for the success of Skate Canada's programs, events and overall brand," said Debra Armstrong, CEO of Skate Canada. "We are thrilled to be teaming up with IMG. As a worldwide marketing leader in evolving effective partnerships, we are confident their strategic vision will advance Skate Canada’s profile. We look forward to leveraging their knowledge in developing new partnerships that will raise our national brand and inspire more Canadians to embrace the joy of skating."