New North American head at Plista
By Adnews Staff
New York-based Plista, a firm specializing in native advertising, has appointed Elizabeth Harrington to head its operations in North America. She will work to expand the company's business in the US and Canada. Harrington was most recently senior vice-president of business development and publisher services at Local Yokel Media. She has also worked at IVillage, JPMorgan Chase and IMG. Prior to that, she was vice-president of business development and strategic sales at Greenopia. Plista is a division of Xaxis.
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