Abell Pest Control conducts Pokemon-based recruitment campaign
Toronto-based Abell Pest Control has begun a campaign using the popularity of the video game Pokémon Go in an effort to attract new staff. The company has placed 100 in-game lures at various locations in downtown Toronto intended to attract players and communicate to them that they could make "ideal pest trackers."
"There are a lot of similarities between the virtual world of Pokémon Go and pest control, including searching, tracking, using lures and pheromones," said Sara Cromwell, human resources manager at Abell Pest Control. "This popular gaming app was a great way for us to reach out to potential applicants who may have the qualities we're looking for."