Brust signs promotional deal with Shapovalov
By Adnews Staff
Brust Beverage Company, a Toronto-based firm that specializes in cold brew coffee with added protein, has signed a promotional agreement with tennis player Denis Shapovalov. During the multi-year agreement, Shapovalov will participate in advertising and other promotional activities for the ready-to-drink coffee beverage. According to the company, the intent is to increase sales of the drink in Canada and raise awareness of the brand when it expands into the US later this year. The agreement was facilitated by Envision Sports & Entertainment in collaboration with IMG.
“I am thrilled to officially welcome Denis to the Brüst family,” said Amar Gupta, co-founder of Brüst. “We appreciate the demands that Denis faces as a professional tennis player. Balancing training, competition and travel along with family, commercial, and charitable obligations is a lot but we are pleased that Denis can count on the healthy energy of Brüst to support his busy lifestyle. He's the perfect fit for our brand.”