Reactine begins Tree Canada promotion
By Adnews Staff
Johnson & Johnson Consumer Health has begun a promotion for its Reactine allergy medication in collaboration with Tree Canada. As part of this promotion, the brand will sponsor part of Tree Canada's National Greening Program, which seeks to plant approximately 800,000 trees nationally this year. According to the company, the intent is to counter climate change and shorten the seasonal allergy season. The sponsorship will also support Tree Canada's community grant programs which help local organizations identify better methods for planting miniature urban forests.
The promotion also includes a contest component. Until June 13, consumers can enter by posting to Instagram images of themselves among trees. A randomly-selected winner will receive a camping trip in their home province. In addition, 500 trees will be planted in their local area.
“This new collaboration with Tree Canada is one step in advancing our company's pledge to tackle environmental and human health challenges,” said Cory Price, managing director of Johnson & Johnson Consumer Health Canada. “Like Tree Canada, we are committed to taking action by finding innovative solutions that will ultimately improve and protect the health of Canadian consumers, communities and our planet.”