Nespresso renews Tree Canada sponsorship
By Derek Winkler
Coffee company Nespresso Canada has renewed its sponsorship of Tree Canada, a non-profit organization dedicated to planting trees. According to the company, the national sponsorship is intended to raise awareness of issues related to climate. Nespresso staff will also participate in the planting of trees in addition to financial support.
“Sustainability is firmly rooted in Nespresso's DNA and is reflected in our daily actions both globally and here in Canada,” said Frédéric Pasquier, vice-president of marketing and communications at Nespresso Canada. “It was therefore only natural to continue our collaboration with Tree Canada, as we consider it our duty to have a positive impact on the environment and local communities.”