Nespresso readies new television campaign
Coffee machine company Nespresso has released a new television commercial featuring actor George Clooney. Called "Comin' Home," the execution depicts Clooney traveling from a rainy movie set to a Nespresso store in Beverly Hills by way of car rides from various movies, including The Muppet Movie, Smokey and the Bandit, Easy Rider and Psycho, among others. This is the second ad for the brand which has featured Clooney. The commercial will run in 30- and 60-second versions in the US and Canada, supported by digital ads, online video and social media activities. While already underway in the US, the campaign will break in Canada on May 22.
"After the success and positive response to our first North American brand campaign with George Clooney, we are excited to launch our newest approach with our dedicated brand ambassador," said Jean-Luc Valleix, president of Nespresso Canada. "George Clooney has been a wonderful partner for many years, in North America and globally, bringing the Nespresso brand essence to life in many ways, certainly through his entertaining advertisements but also through his work with the Nespresso Sustainability Advisory Board, championing our commitment to farmers and providing high quality, sustainable coffee to coffee lovers around the world."