Manac debuts new branding
By Derek Winkler
Manac, a manufacturer of semi-trailers based in Saint-Georges, QC, has undertaken a rebranding initiative. As part of the effort, the company has adopted the slogan, “Together we go further.” According to the company, the new branding focuses on “the human factor, cooperation and partnership as a growth driver.” The new visual identity features the image of a flying moose. The new branding is accompanied by a redesigned website at <http://www.manac.com>. The initiative consists of an overall brand, as well as related brands for its division ABS, Peerless, Alutrec, Liddell, Cobra, CPS and Wing.
“We literally go further thanks to the sturdiness, efficiency and durability of our trailers,” said Tom Ramsden, vice-president of sales and marketing at Manac. “Concept-wise, we go further in terms of business, as we work together with our team members, clients, and suppliers to generate synergies.”