A&C gains new clients
Toronto-based A&C has recently gained two new accounts. Toronto-based retailer Brika has retained the agency to handle its marketing communications planning. WME-IMG has hired the firm to conduct national media relations for its PBR Monster Energy Canada Tour professional bull riding events, recently launched in Canada.
In related news, A&C has undertaken a rebranding initiative that includes a new website at <http://www.acteam.ca>.
"For a long time we were solely a sponsorship and PR agency, but our expertise has broadened with the new market," said Bonnie Hillman, president of A&C. "The game has changed and we've had to evolve. As we grew we found that our clients were looking to us for solutions outside of our antiquated agency identity, so we adapted. This position gets us out of the limits of PR and sponsorship and better describes the work that we do now, which includes paid media strategy, content integration and production, and consultancy on experiential and in-store marketing."