Columbia Sportswear begins Directors of Toughness contest
By Adnews Staff
Apparel company Columbia Sportswear, based in Portland, OR, has expanded its international "Directors of Toughness" contest promotion to include Canada. The contest invites participants to interview for a job with the company at a remote and difficult to reach location. Two global winners will receive full-time, salaried positions with the company and spend nine months traveling the world to test Columbia products in extreme conditions. They will also participate in marketing and social media initiatives. The Canadian interviews will take place on Oct. 17 on the Niagara Escarpment in southern Ontario. International interviews will take place at three other locations in the United States and United Kingdom. Consumers can apply for an interview online at <http://www.columbia.com/toughjob> beginning Oct. 3.
"The Directors of Toughness have become integral employees, not only testing our products but also sharing compelling stories," said Richelle Luther, senior vice-president and chief human resources officer at Columbia "We are excited to extend this year’s search to outdoor enthusiasts in Canada, and to work with our Directors of Toughness to put a spotlight on the effort all of our employees go through to ensure our products keep people comfortable, regardless of the conditions."