Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Nestle conducts Rethink Your Drink campaign

Nestlé is conducting a campaign for its Pure Life Sparkling Water brand called "Rethink Your Drink." The national campaign is aimed primarily at women, who are encouraged to visit a website at <http://www.sparkling7daychallenge.ca>. Visitors who submit items of "wellness advice" will be entered into a draw for a weekend trip for two to Toronto. Entrants will also receive a coupon for a discount on a 12-can package of Nestlé Pure Life Sparkling Water. The promotion also involves participation in consumer shows and a sampling program. Additional promotion is taking place in association with Rogers Media program Cityline, Groupe TVA property Salut Bonjour and parenting property Yummy Mummy Club.

The campaign was developed by A&C, with experiential marketing components handled by Traffik and social media and digital elements from OneMethod.

« Back Next »

Related stories Comments