TC Media debuts Fresh Juice
TC Media has launched a new publication called Fresh Juice. The bi-monthly lifestyle magazine focuses on healthy eating. It is accompanied by a digital edition, a weekly electronic newsletter and various social media aspects. Its content includes recipes and advice on health, fitness and nutrition. Through an agreement with grocery store chain Loblaw, 325,000 of the magazine's 425,000-copy circulation will be mailed to Loblaw's customers. The remainder will be divided between subscribers and newsstand sales. "We are very excited to share Fresh Juice with consumers and our advertising partners," said Lynn Chambers, group publisher at TC Media. "We certainly appreciate how busy Canadian families are and Fresh Juice is about helping people make the right decisions quickly and easily. Fresh Juice is the only brand to showcase the link between food and good health, and bring that food straight from the grocery aisle to your kitchen table."