Brick Brewing of Waterloo, ON has signed-on as a sponsor of The Boots and Hearts Music Festival, a country music event that will take place in Bowmanville, ON from Aug. 10 to 12. As part of the sponsorship, the brewer will give away 100 passes to the festival in specially-marked 24-packs of Laker Lager. "Boots and Hearts is going to be an incredible event this summer," said George Croft, president and CEO of Brick Brewing. "This huge country music event complements Laker's participation as the official beer of the Ram Rodeo Tour and its Ram truck and Jeep Wrangler sweepstakes. We're looking forward to celebrating a great summer with the hardworking people of Ontario. It feels as though we've all earned a weekend of good music and some time to kick back." The festival is being produced by Republic Live.