Natural Balance Foods hires NKPR
By Adnews Staff
UK-based Natural Balance Foods has retained NKPR of Toronto to handle media relations for the launch of its Eat Nakd line of snack bars in North America. The bars are made of fruits and nuts and are wheat-, dairy- and gluten-free, with no added sugars or syrups. NKPR's communications plan will focus on the retail availability of the bars in Canada, and their online availability in the US.
"We've built a loyal and broad fan base across the UK comprised of consumers looking to make healthy, conscious choices about eating more plant-based whole foods," said Marina Love, marketing director at Natural Balance Foods. "We are excited to align with NKPR's proven ability to connect with target audiences and introducing North American consumers to the fun, great tasting and nutritious snack options Eat Nakd has to offer."