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The Kit prepares relaunch
By Adnews Staff
Toronto-based beauty and fashion publication The Kit will conduct a relaunch in September. The modifications will include a new visual style, a new website at <http://www.thekit.ca>, digital magazines, weekly newspaper content and a shoppable email newsletter. The new website makes use of a responsive design and is intended to make it easier to share content via social media services. It also incorporates new advertising positions and native advertising options. The weekly newsletter directs readers to the site to buy featured products. The site will be accompanied by seven annual free digital magazines that will act as interactive beauty guides. These are aimed primarily at users of mobile devices.
"Just as the styles we report on are always changing, so are we," said publisher Giorgina Bigioni. "We're always trying to stay ahead of what's next, and it's important that all of our platforms allow for the best reader experience. For advertisers, unexpected ad placements across multiple platforms, that are both meaningful and engaging, will enable brands to reach and interact with readers."
The Kit is promoting the relaunch with a contest, the winner of which will receive a $3,000 travel voucher from Flight Centre. The Kit is published by Star Media Group, which is a division of Toronto Star Newspapers.