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Rogers rebrands London radio station

By Adnews Staff

Rogers Radio has rebranded London, ON radio station 102.3 BobFM as 102.3 JackFM. The station has also changed format from classic rock to pop music. This is the sixth station Rogers has established with the JackFM brand. The new format is being promoted with an out-of-home advertising campaign, and with ads in various Rogers Media properties.

"Appealing to a broad cross-section of audiences, JackFM is the only station in London where listeners can hear Van Halen, Madonna, Nirvana and Bruno Mars all mixed together," said Mike Collins, general manager of Rogers Radio London.

August 28, 2014

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