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Air Transat signs promotional deal with Kiss 92.5
By Adnews Staff
Toronto radio station Kiss 92.5 has signed a one-year agreement with Air Transat during which the travel brand will be integrated into the station's morning program The Roz and Mocha Show. In addition to traditional sponsorship elements, the agreement includes live commercials by the hosts during broadcasts. Kiss 92.5 is owned by Rogers Radio.
"Air Transat is proud to partner with Rogers Radio and The Roz and Mocha Show on Kiss 92.5," said Geneviève LeBrun, vice-president of marketing at Air Transat. "Toronto is an important market for Air Transat and we're really excited about this partnership. This collaboration will allow us to reinforce our position as a leader in leisure travel and showcase our vast selection of flights, packages, guided tours, cruises and à la carte vacations in both south and European destinations."