President's Choice begins Eat Together campaign
Loblaw Companies has begun a campaign for its President's Choice brand called "Eat Together." The national campaign features a 150-second commercial that broke on Jan. 1, filling a full commercial break during the broadcast of the Centennial Classic hockey game. The creative encourages consumers to sit down and share a meal with family, friends, neighbours or co-workers.
The video, which has also been posted online, is part of a larger campaign that will run until July 1. The effort will include sponsorships, experiential activities, public relations, social media activities and additional television ads, as well as a website at <http://eattogether.presidentschoice.ca>.