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Aldo readies AIDS awareness campaign
By Adnews Staff
Montreal-based footwear and accessories chain Aldo is preparing a new fundraising and awareness campaign called "#FriendsFight." The initiative will involve the sale of bracelets designed in collaboration with Waris Loves You. The bracelets will go on sale on Feb. 1. The proceeds will be donated to Partners In Health, a non-profit organization that provides medical treatment, housing, water, food and psychosocial support to people with HIV in nine countries.
"We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand," said Aldo Bensadoun, executive chairman of the Aldo Group. "It's a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We've come a long way but the fight is not over yet. This bracelet is an important symbol. It represents friendship and solidarity. It's an invitation to join together in the fight against AIDS."