Shell Canada conducts FuellingChange initiative
By Adnews Staff
Calgary-based Shell Canada has concluded the first phase of a promotion called "FuellingChange." During the initiative, Canadian consumers were invited to vote on environmental programs that work to improve air, land and water quality. Customers could participate in the initiative by making a purchase at a Shell retail station, then visiting <http://www.shell.ca/fuellingchange> to enter a code from the receipts to receive 10 votes to cast for various projects in need of support support. As a result of this voting, Shell will distribute $100,000 each to the Canadian Wildlife Federation and the Canadian Commuter Challenge. Fifty-four environmental organizations will receive a total of $1 million in funding. "As we near the end of our centennial year in Canada, we wanted to mark this occasion by recognizing those Canadian environmental projects that are making a difference," said Lorraine Mitchelmore, president and country chair of Shell Canada. "We know that finding solutions to today's environmental challenges requires the commitment of all Canadians, and today, our customers have spoken." A second phase of the initiative began last month and will continue until April 30, 2012.