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Stella Artois deploys snow-based billboard

By Rob Bale

Beer brand Stella Artois deployed an out-of-home advertising to coincide with record snowfall in the Toronto area. The execution consisted of a 12-foot-tall billboard in downtown Toronto in the shape of a beer glass. The installation was designed to accumulate snow in a way that would resemble the foam on a glass of beer.

January 27, 2026

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