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Stella Artois begins hosting promotion
By Adnews Staff
Labatt Breweries of Canada has begun a promotion in support of its Stella Artois brand intended to encourage consumers to host summer gatherings. Called "Host One To Remember," the initiative includes the participation of meal kit delivery service Chefs Plate, chef and restaurant owner Patrick Kriss and interior designer Nate Berkus. Kriss has developed a Belgian-inspired recipe which will be distributed in kit form by Chefs Plate. It includes a set of Stella Artois beer glasses and the ingredients for the meal.
"For generations, Stella Artois has brewed the finest quality beer with premium ingredients, and time-honoured traditions," said Maria Guest, senior brand director for Stella Artois. "From its rich European roots to current partnerships and programs, we hope to inspire Canadians with new tastes and ideas so they can host more memorable occasions with the people closest to them."