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CentricIQ debuts new Link service
By Adnews Staff
Toronto-based marketing intelligence firm CentricIQ has introduced a new service called CentricIQ Link. According to the company, the data-based service is intended to assist clients with customer acquisition and brand loyalty. It combines information from multiple data sources to target and classify prospective customers, allowing for the creation of personalized consumer engagement. It also tracks the results of a campaign.
"Organizations need to deliver better results from their campaigns and need to do it under a short timeframe," said Gabriel Constantin, president and CEO of CentricIQ. "We invested our time and resources for 18 months to bring our clients a fully-integrated, people-based platform that can get client campaigns ready in 30 days."