Folgers begins Bold Moves campaign
By Derek Winkler
Food company The J.M. Smucker Co. has begun a new campaign for its Folgers coffee brand called “Bold Moves, Bold Coffee.” The campaign features tennis player Leylah Fernandez and will run on TSN and RDS, accompanied by digital advertising and social media content. As part of the campaign, the company will make a donation to Canadian Women & Sport and promote the non-profit organization in some executions.
“So many Canadians begin their days with the delicious flavour of Folgers coffee, and we loved the notion of celebrating that bold flavour while supporting something even bigger,” said Adam Zitney, vice-president of marketing at The J.M. Smucker Co. “We are thrilled to partner with Leylah and Canadian Women & Sport to promote the future of women and girls in athletics, important work that inspires bold aspirations, regardless of the sport.”