Bell Media rebrands CraveTV
By Adnews Staff
Bell Media has rebranded its CraveTV service as Crave. The video streaming service will offer programming from CraveTV, The Movie Network and HBO Canada. According to the company, this will be the first time HBO content has been directly available to Canadian consumers. The service will also offer content from Showtime, Starz and Vice. In addition, specialty television channel The Movie Network will now operate at Crave. The service is available through participating television providers, as well as online at <http://www.crave.ca> and via a mobile application.
"We're excited to present one of the best entertainment offerings in North America, delivering thousands of hours of prestige programming at an unbeatable value," said Randy Lennox, president of Bell Media. "Crave is immediately positioning itself as the leading option in Canada's increasingly competitive streaming and SVOD market."