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FundThrough retains Kaiser Lachance
By Adnews Staff
Toronto-based financial company FundThrough has retained Kaiser Lachance Communications of Toronto as its communications agency of record. The company operates an online lending system that provides loans to small businesses based on their outstanding invoices. Kaiser Lachance will work to raise awareness of FundThrough and to establish it as a lending alternative for small businesses in Canada.
"Technology is changing the way businesses and individuals are consuming financial services and we are excited to bring this innovative business lending model to Canada," said Steven Uster, CEO of FundThrough. "When we were selecting our agency we needed a partner that had a deep understanding of both financial services and technology, and had the experience to help us effectively launch and promote our product offering. Kaiser Lachance was a natural choice given our requirements."