CMA retains Kaiser Lachance for a third year
By Adnews Staff
The Canadian Marketing Association has renewed its contract with its communications agency of record, Kaiser Lachance Communications of Toronto, for a third year. The assignment includes communications services and public relations in support of the association’s work representing the marketing profession in Canada.
“Kaiser Lachance helps us to amplify the voice of the Canadian marketing community across a number of key audience sectors and has contributed to the successful launches of many of our recent, ground-breaking initiatives including CMA NXT and the Chartered Marketer program,” said Sara Clodman, vice-president of public affairs and thought leadership at the CMA. “Over the last couple of years, the KLC team has shown passion for our business and we value their counsel to identify more and better ways to communicate our expanded offerings and benefits for our members and the industry at large.”