Home appliance maker KitchenAid has begun a marketing campaign called "Taste of Tuesdays" in association with specialty channel Food Network Canada. The campaign is, according to the company, the first sponsorship of the prime-time program block in the channel's history. The initiative includes a series of 30-second commercials featuring chef and television personality Lynn Crawford. The creative depicts Crawford demonstrating various KitchenAid products and describing memories of the kitchen. The ads are airing during the channel's 8pm to 11pm programming block on each Tuesday. These are supported with billboards, bumpers, animated bugs and other forms of promotional exposure, as well as exclusive use of the ad inventory on the channel's website on Tuesdays. The campaign was developed by Shaw Media and MediaCom. "Taste of Tuesdays draws upon Food Network Canada's celebrated brand and passionate following to deliver the ultimate environment for KitchenAid's campaign message," said Errol Da-Ré, senior vice-president of sales at Shaw Media. "With extensions on multiple platforms, this exclusive partnership gives KitchenAid can't-miss presence across Food Network Canada's powerful broadcast and digital assets."