Outfront Media signs ad deal with Bixi
By Adnews Staff
Outfront Media of New York has signed an out-of-home advertising agreement with Montreal-based bicycle sharing service Bixi. Through this agreement, Outfront will assume the management of 600 Bixi advertising displays. The deal includes sales, installation and maintenance of this inventory for a period of five years. This is the first time Outfront has made such an agreement with a Canadian bicycle sharing service. It has similar deals with such services in Los Angeles, Washington, Boston and Philadelphia.
“Acquiring 600 faces at the street level in and surrounding the downtown core is a game changer for Outfront in Montreal as it literally puts us all over the map and offers our clients a viable, one-stop option,” said Paul Desjardins, vice-president of sales for eastern Canada at Outfront.