Outfront adds inventory in Atlantic Canada
By Adnews Staff
Out-of-home media company Outfront Media has acquired approximately 80 static and digital billboards from Digital Outdoor Media. The 57 posters and 24 digital billboards are located St. John's, NL. Outfront already operates 232 posters, 204 transit shelter displays, eight static billboars and six digital billboards in Atlantic Canada.
“Outfront is honored to take the reins from DOMI, who have not only built a robust network of out-of-home products but have been a well-respected family-owned business in Atlantic Canada for over 65 years,” said Michele Erskine, CEO of Outfront Canada. “This recent agreement solidifies Outfront’s ongoing commitment to expanding our business to offer more local and national advertising in Atlantic Canada.”