Comscore, Captivate form agreement
By Adnews Staff
Comscore has signed an agreement with Captivate to provide North American audience measurement service for the company’s digital out-of-home advertising inventory. The reporting includes digital ad impressions, reach, and frequency by market and demographic. Captivate operates approximately 35,000 digital video screens in office buildings, residential buildings, golf courses, ski resorts and ridesharing vehicles. Initially, Comscore will provide audience measurement for Captivate’s US and Canadian office elevator and lobby displays, its US residential building displays and its US golf club displays.
“We are thrilled to begin working with Captivate to advance their understanding of their premium audience,” said Gary Warech, executive vice-president of Comscore. “With some of the most desirable DOOH inventory across commercial, residential and recreational footprints, Captivate is one of the leaders in the digital signage space and we are looking forward to delivering value for the benefit of their clients.”