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Platinum Naturals introduces new branding
By Adnews Staff
Platinum Naturals, a nutritional supplement company based in Richmond Hill, ON, has undertaken a rebranding initiative. The assignment was handled by Bob's Your Uncle of Toronto and includes a new logo, packaging design and website at <http://www.platinumnaturals.com>. The new branding is intended to convey the company's "core values of purity, integrity and efficacy." The materials make use of black backgrounds and bright colours, along with the tagline, "Better Health Through Better Absorption."
"We had very big expectations for this project," said Doug Carey, marketing director at Platinum Naturals, "Bob's Your Uncle exceeded all of them by a large margin and the feedback we've received from our employees, retailers and customers has been overwhelming and exceptionally positive."