Rogers Communications of Toronto has signed an agreement with SMG Canada and the City of Kingston, ON for the naming rights to the K-Rock Centre. The sports and entertainment venue will now be called the Rogers K-Rock Centre. The agreement is an amendment to an existing 10-year deal that gives naming rights to the arena to Rogers-owned radio station K-Rock 105.7 until 2018. "Kingston is an important market to Rogers and K-Rock 105.7, and we're looking forward to working even more closely alongside the City of Kingston and SMG Canada through this venue," said Danny Kingsbury, general manager for Kingston and Atlantic Canada at Rogers Radio. "Enhancing our long-standing partnership with SMG Canada and the City of Kingston reaffirms our commitment to investing in this facility so it can continue to host world-class sports and entertainment events for the community."