Van Houtte breaks online video series
Coffee company Van Houtte has begun an online campaign called "Van Houtte: A Coffee with History." The initiative takes the form of a series of five online videos posted in English and French to the brand's blog at <http://www.vanhoutte.com> examining coffee drinking habits through history. The videos feature Canadian historians and experts who consider topics such as the invention of the Americano, the practice of getting coffee to-go, the evolution of the espresso machine, the birth of the coffee break and the culture of coffee dates. One video will be released per week from March 20 to April 17. The initiative was developed in association with Sid Lee.