Harvey's readies Burger With Your Name On It contest
By Adnews Staff
Fast food chain Harvey's will begin a promotional contest on June 21 to find a name for its new "premium" hamburger. For four weeks, consumers will be invited to suggest a name online at <http://www.harveys.ca/facebook> along with an explanation. A judging panel will select three finalists, who will receive free burgers for a year. Online voting will determine the winner, who will receive $10,000. The winning name will be announced on Aug. 16. "Building on our personalized 'Burger with Your Name On It' platform, we want Canadians to now name what we believe to be our best burger ever," said Amy Rawlinson, senior brand manager at Harvey's. "We pride ourselves in selecting the highest quality ingredients for our burgers, and we will take the same care when reviewing every Harvey's Burger With Your Name On It entry." Harvey's, a division of Cara, has 258 restaurants in Canada.