International Internet Advertising Services adds social media services
By Adnews Staff
Vancouver-based International Internet Advertising Services has introduced a new set of services including online reputation management, public relations consulting, and the development of social media strategy. "With the explosion of social media and sheer magnitude of personal networks, one customer now has the ability to significantly influence the success of a company," said agency CEO Mike Johnson. "If you look at these forums as just more ad space you could well lose rather than make fans. So first, you have to really listen and understand what people are saying about your products and service, but that's not enough. You have to do something with that information; change things, make improvements. Reacting without thoughtful strategic advice can make matters much worse."