Website roundup
By Adnews Staff
HSBC Bank Canada, in association with The Globe and Mail and Rogers Publishing, has launched a new website called "Business Without Borders" at <http://www.bwob.ca>. The site offers advice for Canadian businesspeople looking to expand internationally. It will also carry research and profiles of successful Canadian firms operating internationally. The website will be accompanied by articles in The Globe, Report on Business magazine, Maclean's, Canadian Business, and other Rogers Publishing properties. "International expansion is a critical priority for many of the decision-makers and executives who read Canadian Business," said Steve Maich, editor and associate publisher of Canadian Business. "Combining the resources and experience of Rogers Publishing, The Globe and Mail and HSBC provides a fantastic opportunity to shed light on the opportunities and challenges that lie ahead for Canadian businesses."
Samsung Electronics Canada has added an area to its website called the "Newsroom." The area, located at <http://www.samsung.com/news>, is intended to be a place where consumers can learn about the company, post comments and link information to social media sites such as Facebook, Flickr, YouTube and Twitter. The Newsroom will also offer videos of product demonstrations, company announcements and business case studies. "There are definitely a large number of consumers out there talking about Samsung products or looking for information and we wanted to give them a place to go online that was beyond the product information of the website," said Rosalyn Morris, the company's interactive marketing manager. "A place where they could post comments and link to social media sites. "Most people know our TVs, video cameras, mobile devices, appliances and office products, but many of them don’t realize that there's much more to the brand than electronics. We want them to know about the work we do in the community and our commitment to sustainability. We want them to gain a better understanding of the research we conduct and how it benefits the industry. There's so much they're unaware of. It's not just about exposing them to the corporation. It's about letting them contribute to our culture."