HSBC Bank Canada begins campaign at Montreal airport
HSBC Bank Canada has begun an advertising campaign at Montreal-Trudeau International Airport. The campaign, which is a joint initiative of Aéroports de Montréal and Astral Out-of-Home gives HSBC the exclusive right to brand the exterior and interior surfaces of the jet bridges and passageways between the terminal and the aircraft. Advertising will cover 44 bridges in the airport's domestic, international and US departures areas by 30 June. "The HSBC Group has the global reach and local knowledge to provide the financial services needed by travelers, whether for business or pleasure," said Lindsay Gordon, president and CEO of HSBC Bank Canada. "Branding the jet bridges at Montreal-Trudeau International Airport will allow us to reach the more than 12 million people who travel through the airport each year."