MasterCard conducts Xbox campaign
As part of its sponsorship of the 2011 MasterCard Memorial Cup hockey tournament, MasterCard Canada has begun an advertising campaign in association with Microsoft Advertising. The campaign is taking place in the Xbox Live online video game service. The creative includes landing page materials featuring video and photographic highlights of past tournaments, as well as a contest for tickets to the 2012 Memorial Cup. The campaign was developed by MacLaren McCann and Universal McCann of Toronto. The Memorial Cup is taking place in Mississauga from May 19 to May 29.