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Microsoft previews redesigned MSN
By Adnews Staff
Microsoft has released a preview version of a redesign of its MSN online service. The service offers a combination of content from various international media outlets, as well as a collection of personal productivity functions. Canadian content providers include Postmedia, The Globe and Mail, TC Media and Corus Entertainment. Other media sources include The New York Times, Motor Trend, The Guardian, The Telegraph, NDTV, the Hindustan Times, Le Figaro and Le Monde. The site's 10 content categories include sports, entertainment, money, travel and video, among others.
The personal productivity features include a 3D representation of the human body that can be used to identify illness symptoms, a fitness and diet tracker, a flight tracker and shopping lists. These features can be integrated into other online services such as Outlook.com, Facebook, Twitter, OneNote, OneDrive and Skype.
The website version is located at <http://preview.msn.com>. The site will be accompanied by future mobile applications for Android, Apple and Windows Phone devices. The website makes use of a new design that can be personalized by users. It also makes use of cross-device advertising elements.
"With premium content and productivity tools, we're thrilled to offer a new experience to both advertisers and consumers that help people do more," said Frank Holland, vice-president at Microsoft Advertising. "Our daily lives have become increasingly busy and with that comes more screens to interact with to make our days make sense. MSN streamlines this experience to the benefit of all people and allows advertisers to be in more moments and to capture consumers at the right mindset during the day."