TVO conducts brand campaign
Toronto-based public broadcaster TVO is conducting a brand campaign in Ontario called "TVOh." Developed by Cleansheet Communications of Toronto, the initiative is intended to alter public perception of the company from a broadcaster to a digital media organization providing educational products. It includes on-air promotion, online pre-roll video ads on YouTube and MSN, banner ads on sites including MSN, Yahoo and AOL, billboards in Ottawa and Toronto, transit ads, cinema ads and social media advertising. The creative focuses on the moment of discovery that results in a joy of learning.