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AdsWizz expands AdWave service into Canada
By Adnews Staff
AdsWizz, an advertising technology company based in San Mateo, CA, has expanded its AdWave digital audio marketplace service into Canada. AdWave allows advertisers on radio and music streaming services to deliver audio ads based on criteria including location, listening device and listener demographics. Sales representation for the service in Canada will be handled by Media Sales Lab of Toronto. Content distribution will be handled by LeanStream of Toronto.
"AdsWizz is thrilled to partner with Media Sales Lab and LeanStream, leaders in the Canadian radio industry, to harness the large and growing digital audio audience," said Alexis van de Wyer, CEO of AdsWizz. "The combination of AdWave's reach in Canada, Media Sales Lab's expertise in radio advertising sales, and LeanStream's rapidly growing list of Canadian streaming clients will generate tremendous value for both publishers and Canadian advertisers. Through these new partnerships, AdsWizz is well-positioned to develop the next generation of digital audio advertising solutions to help Canadian publishers and advertisers capitalize on the growing market in Canada."