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Study: Canadian media consumption
By Adnews Staff
UK-based mobile market research company RealityMine has released the results of a study into Canadian media consumption, produced in association with Ipsos. According to the study, television is the most popular media device in Canada, accounting for 31% of all weekly media consumption time. Computers are a close second in popularity, representing 30% of media consumption time. Mobile device usage represents 16.5% of media consumption time.
In other findings, online video consumption follows the same pattern as television, with a surge of evening usage for services such as Netflix and YouTube. Search engines and mobile applications are used most prevalently during working hours. Out-of-home advertising and radio also see their peak usage during the daytime. According to the study, social media services are used by 39% of Canadians on an average day, most heavily by younger consumers.
In addition, 56% of French Canadians reported feeling "contented or happy" when consuming media, compared to 48% of English Canadians and 45% of US-based respondents.