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CanadaHelps hires Paradigm Public Relations
By Adnews Staff
Non-profit organization CanadaHelps has retained Paradigm Public Relations of Toronto as its public relations agency. Paradigm will lead the communications strategy for the organization, which works to increase charitable giving nationally. The agency will seek to raise public awareness of the benefits of donating. The assignment also includes media relations and social media activities. Paradigm won the account in a competitive agency search.
CanadaHelps has also launched a new website at <http://www.canadahelps.org>. The redesigned site is intended to be more mobile-friendly and to provide additional information about various charities. It features greater use of photographs and videos, and allows visitors to browse listed charities and their current fundraising efforts.
"We make fundraising efficient and cost-effective for the tens of thousands of Canadian charities that work tirelessly to make the world a better place," said Marina Glogovac, CEO of CanadaHelps. "To continually deliver on our promise to our charitable base to help connect them with potential donors, we needed to improve our overall communications to inspire donors to give. We now feel we have the right website and partner in place to help us take our initiatives to a new level."